Episode 13: Metropolitan Home (Dorothy Kalins, Editor & Don Morris, Designer)

For me, the 1980s comes down to two things: The Nakamichi RX-505 Cassette Deck and Metropolitan Home magazine.

First, the gear.

The Nakamichi RX-505 was an audiophile’s wet dream. It was prominently featured in the steamy 1986 film, 9½ Weeks. In a scene from that movie, Mickey Rourke walks Kim Basinger into his monochrome Hell’s Kitchen penthouse, where she glides through a living room full of furniture by Marcel Breuer, Richard Meier, and Charles Rennie Mackintosh. In the middle of it all, the Nakamichi opens, flips the Brian Eno cassette, and closes, automatically.

And now, the magazine.

Eighties movies featured a slew of inspirational apartments: Tom Hanks’ Soho loft in Big, Judd Nelson and Ally Sheedy’s Georgetown pad in St. Elmo’s Fire, Billy Crystal’s East Village flat in When Harry Met Sally. So when apartment dwellers from Des Moines to Manhattan asked themselves “How can I make my apartment look like the ones in the movies,” they turned to Met Home.

While the old guard, House & Garden, Architectural Digest, and House Beautiful, relished in displaying palatial estates and lavish celebrity spreads, Met Home was the design inspiration for the rest of us.

By the mid-80s — thanks to today’s guests: editor Dorothy Kalins and designer Don Morris — Met Home was the best-selling shelter magazine in America, boasting a higher circulation than all of them.

It was a magazine rich with design and lifestyle inspiration and beautiful apartments and houses, but Met Home was not a typical decorating magazine. Its stories were very personal and captured its subjects’ individual passion for the things that surrounded them.

But it didn’t last long. By the early 90s, thanks to a recession, Meredith sold Met Home to Hachette, who out-bid Jann Wenner’s Straight Arrow Publishers for the magazine. Hachette, though, was more focused on its own shelter book, Elle Decor, and left Met Home to languish and fade.

Kalins and Morris were gone, each off on their own new adventures.

For many of us, Metropolitan Home was a special magazine from a special time. A hopeful time. We were moving out — to dorms, first apartments, or starter homes. We bought affordable modern furniture from a brand-new Swedish big-box store called Ikea. We drank the New Coke while we played Donkey Kong on our Nintendos. We sang along with “We Are the World.” We watched Top Gun — the original — on our VCRs. And we paid an average of $375 (!!) a month for our rent.

Met Home gave its intrepid readers permission to indulge themselves in creating their own home design. And, as Morris says, “We helped expose people to a lot of design trends, but also gave them a sense of how they might be able to bring that into their own lives.”

To read the full transcript and view the portfolio, visit Print Is Dead. (Long Live Print!).

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