Senior Designer, Brand Marketing, The Washington Post
/Job Description: The senior designer plays a critical role in conceptualizing and executing bold and consistent visual marketing materials and brand campaigns for The Washington Post and its journalists, products, initiatives, and events. This role is part of The Post’s newly formed brand marketing creative studio with a mission to establish a bold and consistent brand identity, and drive excitement about The Post amongst new and existing audiences.
Reporting to the Design Director, this person will be responsible for designing compelling and engaging marketing collateral across various touchpoints. In many cases, this role will manage the concept, design and execution of all creative for a full marketing campaign from start to finish. This role will contribute to the studio’s effort to design compelling creative that both supports the brand ethos, but also pushes the boundaries of the brand’s public perception. This role is based in either New York City or Washington D.C.
Motivations:
You approach a project holistically, but with strong attention to detail
You are a conceptual thinker
You find creative visual solutions to meet a client’s need
You can strategically and succinctly communicate creative concepts to clients and stakeholders
You work collaboratively with your copywriting counterparts
You demonstrate resourcefulness and a level of autonomy with individual assignments, but have a collaborative spirit
You thrive in a fast-paced environment
Responsibilities:
Collaborate with the Design Director and rest of the brand marketing team to create boundary-pushing marketing creative for The Post and its people and products
Lead creative execution on full marketing campaigns from concept to final delivery
Collaborate closely with Design Director, Copy Director, Copywriter, Head of Brand Marketing, and Marketing Specialists to make visual concepts come to life to a wide range of internal clients (Newsroom, Subscriptions, Communications, etc.)
Participate in creative collaboration and regular alignment across The Post’s other design teams (News, Product, Sales)
Contribute to the brand marketing style guide and global style guide creation
Spearhead execution of new template builds
Develop and maintain a library of high-quality creative executions across platforms, stock imagery, templates, spec guidelines, demo videos, etc.
Job Requirements:
Must include link to design portfolio for consideration
Bachelor’s degree in Fine Arts/Graphic Design/Visual Communications or commensurate experience
7-8+ years as a Designer working with a creative team in Marketing, Advertising, Media or Publishing, preferably in an agency-like environment
Expert in Adobe Creative Suite (Photoshop, InDesign, Illustrator, AfterEffects) and Working Knowledge of Figma
Strong typographic sensibility
Experience in animation and motions graphics
Experience in paid social and best practices
Photo and video art direction experience a plus
Illustration or digital video editing experience a plus
Must be comfortable following design direction and implementing changes, while balancing strong design and meeting tight deadlines
Unwavering attention to detail and an acute awareness that everything counts
Up on current design trends and industry best practice
Type of Job: Design
City: New York
State/Country: NY
Duration: Full-time
Company: The Washington Post
About Our Company: When you join TWP, you are joining a mission to connect, inform, and enlighten those around the globe with the highest caliber, most trustworthy news and information. Our multicultural, multi-generational workforce is constantly creating and innovating, leading the media and technology industries to better solutions. We welcome all perspectives and celebrate diverse backgrounds.
Whether you contribute to journalism, engineering, finance, or marketing, you are helping define the future of news.
We continue to shine a light into the darkness and hope you’ll join us.
