There are many reasons for you to hate Fabien Baron (especially if you’re the jealous type). Here are 7 of them:

• He’s French, which means, among other things, his accent is way sexier than yours.

• He’s spent more than his fair share of time in the company of supermodels like Naomi Campbell, Christy Turlington, and Kate Moss.

• He gets all of his Calvin Klein undies for free.

• Ditto any swag from his other clients: Dior, Louis Vuitton, Burberry, or Armani.

• When he tired of just designing magazines, magazines went and made him their editor-in-chief.

• He was intimately involved in the making of Madonna’s notorious book, Sex. How intimately? We were afraid to ask.

• Also? Vanity Fair called him “the most sought-after creative director in the world.”

With our pity party concluded, we admit “hate” was probably the wrong word, because after spending time talking to him, it’s easy to see why Baron has been able to live the kind of life many magazine creatives dream of—and why he’s been so incredibly successful.

His enthusiasm is contagious. It’s actually his super power. And it’s a lesson for all of us. When you get next-level excited, as Baron does when he can see the possibilities in a project, his passion infects everybody in the room. 

And then, when you learn that Baron believes he’s doing what he was put on this earth to do, and claims that he would do it all for free. You’ve kind of got to believe him.

I never, ever worried about money. I never took a job because of the money. Because I think integrity is very important. I think, like believing that you have a path and that you’re going to follow that path and you’re going to stay on that path and that you’re going to stick to that. And that’s what I’m trying to do.

Welcome to Season 5 of Print Is Dead (Long Live Print!).